Harness Your Marketing, Business Identity, and Politics

From the recent Bud Light controversy to the repeated controversies with Starbucks, Target, and Disney, we see that (even if you’re a startup or small business) you and your business can’t stay out of politics. So, instead of ignoring politics and risking your business (Bud Light just lost $27 billion dollars market value), embrace them. In this workshop, learn how to use your marketing to authentically communicate who you are, to genuinely connect with your customers, and to thoroughly defend you from public relation controversies.