AUG. 21st - 25th, 2023

Forward Fest 2021

Pressure Chamber

Startups compete to win opportunity to pitch Silicon Valley investors
  • Hosted by Greater Madison Chamber of Commerce
  • In-Person: Majestic Theatre: 115 King Street, Madison
  • Free for Chamber members, $20 for non-members; Included in Forward Pass

Event Website


Wednesday, Aug. 18th, 2021 from 2:30 PM to 6:00 PM


Event Details

Date: Wednesday, August 18, 2021

Doors open: 2:30 p.m.

Live Pitches: 3:00-4:30 p.m. (Doors close at 3:05)

Networking reception: 4:30-6:00 p.m.

Location: Majestic Theatre, 115 King Street, Madison, WI 53703

Please plan for early arrival to allow adequate time for check-in and registration. Doors open at 2:30 p.m. and will close promptly at 3:05 p.m. to ensure fairness in voting for all presenting companies.

The Chamber is pleased to announce the five finalists competing in this year’s Pressure Chamber startup initiative, which returns, in-person, on Aug. 18 during Forward Festival, Wisconsin’s largest technology and entrepreneurship festival.

At Pressure Chamber, emerging companies will pitch to national investors, business executives and a live audience. The winning company receives the coveted “golden suitcase,” representing a reserved spot in the Chamber’s exclusive Greater Madison startup meetings with top Silicon Valley investment firms this fall.

Past Pressure Chamber winners have credited the initiative for helping their company close successful funding rounds. Additionally, Pressure Chamber has been recognized by both the International Economic Development Council and Steve Case’s Rise of the Rest Summit as an entrepreneurship and economic development best practice. Collectively, participating Pressure Chamber companies have gone on to raise more than $500 million from investors.

Note:  As of 8/16, Frank Productions (operators of the Majestic Theatre) requires all event attendees to provide one of the following:

  • Printed or digital proof of full COVID vaccination
  • Printed or digital proof of negative PCR or antigen COVID test taken within 72 hours of the event

For questions related to this policy, please review FAQs here:


Advocate MD (Madison) – A membership-based primary care model offering personalized patient-centered care for an affordable monthly fee, including comprehensive Family Medicine that allows patients to be informed healthcare consumers in a relationship-based, rather than transaction-based, healthcare environment.

eCIO (Madison) – A fintech firm revolutionizing the way investment services are delivered, featuring a virtual eVestech platform that allows financial advisors to efficiently and effectively communicate by bringing together video conferencing, video messaging, document management, email, voting and meeting management in one secure, cloud-based portal.

Mobile22 (Madison) – A community-centric Shared Mobility Platform seamlessly interconnecting businesses, riders, ride share and car share providers through a frictionless, consistent and reliable marketplace.

Nano RED (Madison) – A builder of precision medicine platforms with the capability to prevent and treat SARS-CoV-2 (COVID-19) and fundamentally change the treatment of respiratory viral illnesses, including influenza and the common cold, while also developing an entirely new way to power the next generation of genomic medicine, with implications in the treatment of cancers and genetic disease.

Pivotal Health (Middleton) – A scalable platform to deliver high-quality healthcare when and where consumers need it.

  • Social
  • Bio / Health
  • Arts
  • Social Good
  • Tech / Software
  • General


Registration for this event is closed.