Thursday, August 29

10:00 am – 12:00 pm

"If you build it, they will come."

But will they?

Whether a new business or a new sports team, in the end, it's always about the end users, the buyers, the FANS.

Hear from sports marketing and PR experts who have built, maintained and managed fan bases, some from the ground up. Learn more about how they found their target audiences and converted them to be not only consumers, but also champions of the brand.

Key takeaways:

- Ideas on researching potential targeted "fans" and grassroots and budget-friendly ways to connect with them

- Tips and tricks on sustaining a fan base through the years

- Thoughts on continual outreach to keep the old fans, but make new ones, too

Forward Pass Access to this event is included with the Forward Pass.