Thursday, August 29

10:00 am – 12:00 pm

Monona Terrace - Hall of Fame Room
1 John Nolen Dr
Madison, WI 53703

"If you build it, they will come."

But will they?

Whether a new business or a new sports team, in the end, it's always about the end users, the buyers, the FANS.

Hear from sports marketing and PR teams from Forward Madison FC, The Flock, Madison Radicals, Madison Capitols and Madison Roller Derby who have built, maintained and managed fan bases, some from the ground up. Learn more about how they found their target audiences and converted them to be not only consumers, but also champions of the brand.

Space is limited, so please register via EventBrite to ensure a spot.

Key Takeaways

  • Ideas on researching potential targeted "fans" and grassroots and budget-friendly ways to connect with them
  • Strategies on creating authentic connections and communities that become brand champions
  • Tips and tricks on sustaining a fan base through the years
  • Thoughts on continual outreach to keep the old fans, but make new ones, too


Forward Madison FC

Kuba Krzyzostaniak, Director of Fan Engagement & Digital Media

The Flock

April Kigeya | Co-Founder, Mingo Ladies and Featherstone Flamingo William Geoghegan Smith | Vice President Charity and Outreach, The Flock ISA

Madison Radicals

Tim DeByl, Co-Owner

Madison Capitols

Cody Lefkowitz, Director of Media Relations

Madison Roller Derby

Ali James | PR Manager Natalie Kingsfield | Marketing Manager Gaile Schwickrath | Executive Director (Moderator)


What are my transportation/parking options for getting to and from the event?

You’ll find plenty of parking convenient to all that downtown Madison and Monona Terrace Community and Convention Center have to offer. Monona Terrace features a State-owned and managed 600-space, automated parking structure available 24/7 and is accessible via West Wilson Street and the eastbound lanes of John Nolen Drive. Acceptable forms of payment for the automated ramp include Master Card, Visa or cash (no coin). Parking meters are also available for parking and can be accessed at the Wilson Street entrance–simply stay to the right as you enter to get to the top level where the meters are located. Parking meters accept quarters, dimes, and nickels.

Short-term and all-day public parking is provided throughout downtown Madison in various structures and lots. On-street parking is also available for short-term parking in central Madison. See real-time city lot parking availability complete with turn-by-turn instruction.

Bus parking and passenger drop-off is accessible from the Wilson Street entrance to Monona Terrace.

Do I have to bring my printed ticket to the event?

No, we will have a printed list of registered attendees.

Where is the Hall of Fame Room in Monona Terrace?

The Hall of Fame Room is on Level 2 - Mezzanine.

If you have any questions, there is a concierge at the front entrance that can assist you.

Register Now

Forward Pass Access to this event is included with the Forward Pass.