Wednesday, August 22

8:00 am – 11:30 am

The Edgewater Hotel
1001 Wisconsin Ave
Madison, 53703

We are excited to announce our upcoming event held in coordination with National Guardian Life Insurance: "How To Develop + Market Products for America's Largest Demographic" on August 22, with keynote by demographer and futurist Ken Gronbach.

Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research. His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds will find tremendous value in his content and entertaining delivery.

A panel of local experts will follow Mr. Gronbach's keynote with a discussion on how businesses and marketers in the Madison region are reaching out to older adults.


8:00 am "Upside: Profiting from the Profound Demographic Shifts Ahead" Ken Gronbach Keynote

Ken entertains audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations.

10:00 am Break

10:15 am Local Panel

Hear from a local panel of marketing experts on demographics in the Madison area and how businesses and marketers in our community are reaching out to older adults.

Panelists include:

  • Andy Wallman, CEO of KW2
  • Ann Albert, Executive Director of SAIL (Sharing Active Independent Lives)
  • Nathan Allman, COO & Co-Founder of Chefs for Seniors
  • Tim Conroy, Executive Director of Capitol Lakes

Earthling Interactive
Sponsored by: Earthling Interactive
National Guardian Life Insurance
Sponsored by: National Guardian Life Insurance
Lift Consulting
Sponsored by: Lift Consulting
Sponsored by: KW2
Sponsored by: Aging2.0

Register Now

Forward Pass Access to this event is included with the Forward Pass.